About Us

Anything Worth Doing
Is Worth Doing Well

The LawUE team is trusted by leaders in law across Australia to develop, maintain and enhance their market position. 

Founder and Managing Director Mel Telecican has personally selected a team of designers, developers, videographers, content writers, analysts, content creators and project managers to ensure the best outcomes for our clients.

Our Story

2014 - 2016

Launched business as Loyalest with a focus on client list building, email marketing communications and automations for businesses of all kinds.

Engaged by first law firm to establish a lead capture and lead nurture system.

Moved focus to working with professional services.

2014 - 2016


Engaged to provide professional development to law firms by way of client experience optimisation team workshops.

Completed build of a complex website for our first client in the legal industry - functionality included membership, knowledge portal and advanced automated communications.

Integrated online meeting/booking systems into legal software, including practice management software.


2018 - 2019

Engaged by our first Top Tier law firm client for strategy, content marketing and client experience optimisation.

Law firm marketing strategy and content marketing services to firm owners in Queensland, New South Wales, Victoria and South Australia.

Introduced organic SEO to our law firm article writing service.

2018 - 2019

2020 - 2021

Supported clients to deliver online meetings to prospects and existing clients.

Publicly announced that we only work with businesses in the legal industry.

Added website UI and UX (user interface and user experience) design service to our toolkit.

Added technical SEO and paid SEO (Google Ads) services.

2020 - 2021


Expanded our team and service provider partnerships.

Commenced full SEO service offerings.

Added logo design and branding services.

Repackaged services and added a new service ‘Your Marketing Department’.



Loyalest rebranded to LawUE.


Values Aligned

There are countless marketing and advertising agencies across the globe.

We’re not like the vast majority of them.

We work with legal businesses, lawyers and law firms that:

> Want to make their mark in their field

> Want to have a positive impact on their clients’ lives

> Value a focus on optimising the client (or user) experience

> What to enjoy the quick wins but also value the long game

Our Mission

Our mission is to be the best law firm marketing agency in the world.

Guiding Principles

> We are our clients’ partners in business

> We are finely attuned to our clients’ clients needs

> We apply macro and micro level thinking

> We are continuous improvement in action

> We are the gold standard

What We Do